GUND is proud to introduce Snuffles - the best-selling GUND teddy bear of all time! A completely unique GUND design, Snuffles was first introduced in 1980, and today at least two generations of fans have now hugged and kept their beloved crescent-moon bear for years. This luxuriously soft, compassionate bear has a uniquely curved crescent shape that makes for extra-comforting hugs. Snuffles is available in fun formats and sizes, ranging from fluffy 5' keychains to classic huggable plush in multiple sizes - all in soft, trending, gender-neutral colors to match any dcor style or personality. This special bear is surface washable for easy cleaning and ships in a protective poly bag. Do not attempt to machine-wash or apply harsh chemical cleaners. Appropriate for ages one and up. You may notice a special new feature on your Snuffles bear. As part of our Forever Friends collection, Snuffles and several GUND classic teddy bears have a red stitch heart on their left paws. This stitch is our universal symbol of connection and the love someone feels when holding their favorite stuffed friend. It represents the craft, care, and dedication we put into every single animal. It also brings the assurance that this bear will still be soft, cuddly, and the loving friend you have known for years to come even after countless snuggle sessions, sleepovers, and playdates of every kind. Snuffles even comes with a new satin nametag. This provides extra security for on-the-go play and all types of adventures. As your Forever Friend, this loveable bear is ready for anything!

• CLASSIC PLUSH BEAR: Snuffles is our best-selling GUND teddy bear for over 40 years! This classic bear is softer than ever, designed with irresistibly soft plush fabric and a uniquely curved crescent shape that makes for snuggly, comforting hugs.
• SOFT & HUGGABLE: This plush toy is made from soft, premium materials and suitable for ages 1 and up. Bring Snuffles anywhere with confidence! He now includes a sewn-in nametag so you can take those cuddles on the go, knowing Snuffles can keep up.
• GIFT WITH GUND: Our plush dolls, teddy bears, sensory toys and stuffed animals make timeless birthday and baby shower gifts, anniversary gifts, and gifts for every other occasion. GUND collection teddy bears and plushies are perfect for all ages!
• QUALITY CUDDLES: Our award-winning bears and kids toys appeal to animal lovers everywhere, known for their unmatched quality and huggable plush designs. From toddlers to adults of all ages, GUND toys are loved for play, collecting and cuddling.
• PREMIER PLUSH: As the oldest maker of soft toys in America, GUND was one of the first companies to produce a teddy bear. For 125 years, GUND has crafted unique teddy bears and stuffed animals recognized worldwide for their quality and innovation.